I believe that people need stories and book marketing done well can help readers find the stories they need to craft a more hope-filled, compassionate, and meaningful life. The authors I meet are sharp and creative, but many don’t have experience with book marketing. I find coaching authors to amplify their platforms is a rewarding way to support the community. My front-row seat to watching my clients’ dreams become reality is so inspiring. This book was a collaboration of book marketing experts, whom I admire, and I was so honored they agreed to share their insights with our readers.
Hooray! Your book is written, published, and headed for the NYT Best Seller List! Ah, if only that were true. Regardless of the path that got you here, even award-winning bestsellers have to embrace a marketing plan that helps their book soar. From Dan Blank's marketing mindset guidance to practical tips on leveraging social media, book clubs, reviews, and so much more, this book, the third in a series of three on writing, publishing, and marketing your book, Launch Pad will help you get it done! Each focused chapter engages you in a process that will raise your marketing IQ, build your skill set, and set you on a path for a successful book launch and marketing plan. Welcome to the Launch Pad.
Writing, publishing, and marketing a book is hard. One of the biggest hurdles for me is my mindset.
Be the Gateway offered me a path to finding my creative why and using that to focus my creativity and my marketing efforts. If you find the creative life a struggle, this book can help you reclaim your excitement.
Many people feel the drive to do creative work, but get overwhelmed by the process of connecting with an audience. They follow best practices in marketing that never seem to pan out, don t produce results, and make them feel lost and oftentimes, frustrated. Be the Gateway offers a powerful way to have an impact. If you want to share your voice and inspire people with your writing, art, craft, or creative idea, you have to be the gateway for them. Instead of throwing products out into the marketplace, you open them up to a new way of looking at…
While BookBub ads are the easiest to set up, creating a successful campaign is more difficult. Since it costs money to test campaign features, it is wise to learn what you can before you start.
The guidance this book provides can help you to find success with your ads more quickly and spend less money on the learning phase.
From the author of Let's Get Digital and Strangers to Superfans comes a guide to advertising on the world's hottest book marketing platform: BookBub Ads.
*Create attractive ad images to turn browsers into buyers. *Optimize your targeting to attract the right readers. *Manage your bids effectively to drive more sales for less money. *Learn when to run your BookBub campaigns for maximum impact. *Boost discovery of your books and improve visibility. *Train the retailers to recommend your books to the right customers. *Turbocharge series sales to dominate the charts with multiple books simultaneously.
Writing the back copy of my debut novel was almost as hard as writing the book (I exaggerate, of course, but it was really hard).
This book was really helpful in guiding me through what to include and what to leave out. A great book description is essential to selling your book and makes marketing much easier.
Do you enjoy writing a book but hate writing the marketing text? Learn how to describe your book in ways that readers can’t resist.
“I recommend Rob Eagar to any author looking to take their book campaign to a higher level.” – Dr. Gary Chapman, New York Times bestselling author of The 5 Love Languages
“Rob Eagar’s expertise was beyond my expectations…” – Wanda Brunstetter, 6-time New York Times bestselling novelist with over 10 million copies sold
Language is the power of the sale. But, does writing the marketing text for your book seem like a foreign language? Do you…
Public speaking is one of the best marketing tools for authors. Good speakers sell books and can often supplement their incomes through paid speaking gigs.
From Page to Stage helped me hone my speaking points. It is loaded with tips to help even the most shy of authors give a good talk. The author is a psychotherapist who has worked with many clients to overcome their fear of public speaking. I loved that this book was written specifically for authors, and so it directly addressed the types of events and talks common in the book industry.
In this accessible, straightforward book, seasoned author Betsy Graziani Fasbinder offers readers the why, what, and how of public speaking, along with exercises and resources to support ongoing learning. She provides inspiration and encouragement to help writers to overcome their fears of public speaking, but she doesn't stop there; she also lays out the practical, nuts-and-bolts tools they need to select, deselect, and arrange the content of what to say when they're on a podium, in an interview, or in casual conversations about their writing, and includes a model for handling challenging questions from interviewers and audience members with confidence…
This book is a great primer to everything an author needs to know about the business side of the author's life.
Marketing is one aspect that the author touches, but the section of the book I found most helpful delved into how authors make money, how much money authors make, etc. This transparency was eye-opening for me as I was starting to transition from a “writer” to an “author.”
Writers talk about their work in many ways: as an art, as a calling, as a lifestyle. Too often missing from these conversations is the fact that writing is also a business. The reality is, those who want to make a full or part-time job out of writing are going to have a more positive and productive career if they understand the basic business principles underlying the industry. The Business of Being a Writer offers the business education writers need but so rarely receive. It is meant for early career writers looking to develop a realistic set of expectations about…
Coaching is a wonderful technology that can help people be a force for change… and is often wrapped up in mystic and woo-woo and privilege that makes it inaccessible and/or unattractive to too many. I want being more coach-like—by which I mean staying curious a little longer, and rushing to action and advice-giving—to be an everyday way of being with one another. Driven by this, I’ve written the best-selling book on coaching this century (The Coaching Habit) and have created training that’s been used around the world by more than a quarter of a million people. I’m on a mission to unweird coaching.
The coaching book that's for all of us, not just coaches.
It's the best-selling book on coaching this century, with 15k+ online reviews. Brené Brown calls it "a classic". Dan Pink said it was "essential".
It is practical, funny, and short, and "unweirds" coaching. Whether you're a parent, a teacher, a leader, or even a coach, you can stay curious longer.
Look for Michael's new book, The Advice Trap, which focuses on taming your Advice Monster so you can stay curious a little longer and change the way you lead forever.
In Michael Bungay Stanier's The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.
Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples' potential. He unpacks seven essential coaching questions to demonstrate how-by saying less and…
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